Learn how we use evidence-based behaviour change campaigns to improve and save lives in low-income countries.
Learn about how DMI brings together two different worlds: demonstrable scientific practice and creative storytelling.
In 2018, ten million people fell ill with tuberculosis (TB) and approximately 1.5 million people died. Of the 30 countries with the highest TB burden, 16 are in Africa, and in 2018, 24% of all TB infections occurred in Africa.
Despite high TB case numbers, 44% of people with TB in Sub-Saharan Africa go undiagnosed. In order to reduce the global TB burden, it is vital that TB case detection is increased.
Our tuberculosis work
In many low-income countries, tuberculosis is considered a side-effect of highly stigmatised diseases like HIV/AIDS . This, along with widespread lack of information about the disease, is a principal reason why people with symptoms do not come forward for testing and treatment. Our campaigns challenge local stigma and myths, help people recognise symptoms of the disease, motivate them to get tested if they have symptoms, and give practical advice on how and where to seek medical help.
Radio, TV, and mobile phones are the dominant information sources in much of Sub-Saharan Africa. Using mass media enables us to reach millions of people with our messages, improving the knowledge and changing behaviours of thousands of people at a time. We work with select broadcast and service delivery partners to reach communities with particularly high TB burdens.