Learn how we use evidence-based behaviour change campaigns to improve and save lives in low-income countries.
Learn about how DMI brings together two different worlds: demonstrable scientific practice and creative storytelling.
We want to improve as many lives as we can, as quickly and cost-effectively as possible. Mass media is one of very few possible ways to cost-effectively reach millions of people at a time. We have proved that media campaigns can encourage people to protect themselves from disease, seek treatment at the right time and help them to plan and raise healthy families.
We use analysis, modelling and formative research to select campaign themes and target behaviours, focusing on those with the greatest potential for impact via a media campaign. Our focus areas include family planning, child survival, early childhood development, nutrition, water, sanitation and hygiene and emerging, infectious and neglected diseases.
We design campaigns and create content based on extensive formative research and rigorously evaluate our impact.
Story-based and culturally relevant spots ensure our behaviour change messages are engaging and memorable.
Broadcast reaches large proportions of the population 6-10 times per day, every day.
We have active projects in nine countries in Sub-Saharan Africa. We have also delivered campaigns in Latin America and Asia.
Read our Annual Report to learn more about our work in 2020-2021.