DMI

Location Family planning

Zaka

Objective

Zaka is a national family planning radio campaign, designed to cost-effectively increase modern contraceptive uptake and improve family planning outcomes in Burkina Faso. Following the results of our family planning randomised controlled trial (RCT), this campaign will help the Burkinabé government meet ambitious family planning targets and accelerate modern contraceptive uptake.

Locations

Burkina Faso

Themes

Family planning – promoting the uptake of modern contraceptives.

Formats

148 x 1-minute radio spots and live, interactive phone-in radio programmes, produced in 10 languages

Scope

Our radio campaign runs from January 2020 to December 2022 on 32 radio stations in Burkina Faso and builds on a 12-month national scale family planning radio campaign which ran from January to December 2019 and followed our 2015-2018 family planning RCT.

Estimated Reach

11.3 million people

Project at a glance

33
Partner radio stations
225,000
expected additional women using modern contraception

Our Approach

A map of radio reach in Burkina Faso indicating the areas DMI's campaigns reach

Science

Campaign designed to help 225,000 additional women use modern contraception

From 2015-2018, we conducted a randomised controlled trial (RCT) to demonstrate that mass media campaigns can change family planning behaviours and increase modern contraceptive uptake. Modelling suggests that a national family planning radio campaign in Burkina Faso would lead to an additional 225,000 women using modern contraception – at a cost of $7.70 USD per woman. This is what we set out to achieve.

Stories

Engaging, high-impact content

The Zaka campaign, which means “family” or “home” in Mooré language, focuses on tackling the barriers to family planning uptake across Burkina Faso, where contraceptives have recently become free in some areas. We conducted focus group discussions with families in different regions of the country to update our understanding of these barriers. The main barriers include fear of side effects and lack of information about different contraceptive methods.

Based on these findings, our team in Burkina Faso are producing family planning radio spots and broadcast drama segments for interactive phone-in shows that will help men and women make informed choices about how to plan their families.

A woman holding a radio demonstrating DMI's use of radio to distribute campaigns

Saturation

36 months, 148 spots, 10 languages

We will broadcast 148 radio spots (74 new spots and 74 spots produced for our family planning RCT) for 36 months on 32 radio stations, all in the 10 most widely spoken languages in Burkina Faso.

We are also working with our radio station partners to broadcast interactive phone-in shows 2 hours per night, 2 nights per week on 17 of these stations. This format allows audiences to phone in and discuss their fears, beliefs, and uncertainties about family planning with peers, and to receive accurate information and reassurance from health experts.

Outputs

Project impact

Our Impact

Evaluation Plans

We are conducting large-scale surveys to gather data on knowledge, attitudes and behaviours related to family planning and contraceptive methods. We will also collect and analyse health facility data on the number of family planning consultations and procedures. Impact data will be published here when it is available.

Partners & Funders

This campaign is funded by individual philanthropists.

What Next

Scale-Up Plans

We expanded our family planning campaigns to seven countries in East Africa, to deliver family planning multimedia campaigns as part of the FCDO-funded WISH2ACTION project. Having previously worked with governments and UNFPA to run family planning campaigns in five Sahel countries under the SWEDD initiative, we are now aiming to scale up our family planning campaigns in Niger, Benin and Guinea.