Boys walking donkeys tree in rural Burkina Faso

Location Child survival

Mettons Le Paludisme Sur La Touche


Burkina Faso has the world’s third highest malaria death rate and accounts for 4% of global malaria deaths. We aimed to ‘kick malaria into touch’ (mettons le paludisme sur la touche) and reduce the effects of Burkina Faso’s malaria season by delivering a rigorously tested, high-impact, national radio campaign.


Burkina Faso


Child survival – Encouraging parents to seek treatment for children with symptoms of malaria.


27 x 1-minute radio spots produced in 10 languages


Our radio campaign broadcast from July 2019 until October 2019 on 39 radio stations in Burkina Faso


11.3 million people

Project at a glance

Partner radio stations
11.3 million
People reached

Our Approach


Maximising our Impact

Modelling from our child survival randomised controlled trial (RCT) suggests that our radio campaign saved approximately 3,000 lives over the three years it was broadcast. 61% of these lives were saved due to parents seeking appropriate treatment for children suffering with malaria. Following these convincing results, we used unrestricted funding to deliver a high-impact, national-scale radio campaign during the malaria season in 2019 in order to maximise the number of lives we could save.


Using our large bank of malaria spots

For this campaign, we selected 27 malaria radio spots that were produced for our 2012-2015 child survival RCT. These spots were based on extensive formative research into barriers to behaviour change surrounding malaria prevention and treatment-seeking. We extensively pretested the spots to gauge audience engagement and understanding, particularly in areas where we had not broadcast malaria messages before. The spots encouraged prevention behaviours such as sleeping under a bed net, helping caregivers recognise symptoms of malaria and encouraging them to seek prompt and affordable treatment.

A man testing his son's temperature to represent the theme of child survival in this campaign
A hand holding a red radio as an example of DMI's use of radio spots in this campaign


27 spots, 10 languages, broadcast 10 times a day

We translated our spots into four additional languages – Lobiri, Kassem, Dagara, Bissa – meaning we were able to broadcast our campaign in the 10 most widely spoken languages in Burkina Faso. We broadcast the campaign ten times a day, 7 days a week, for 13 weeks on 39 radio stations. The campaign was broadcast from July to October 2019. From 1st October 2019, the malaria messaging was incorporated into a newly funded 2-year national child survival radio campaign: Saving Lives Burkina Faso.


Project impact

Our Impact

Campaign Impact

This campaign was immediately continued and extended for 2 years with funding from the Light Foundation. The impact of Saving Lives Burkina Faso will be evaluated and results will be posted on the Saving Lives Burkina Faso page when available.

Partners & Funders

This campaign was our first campaign entirely funded using unrestricted funds from GiveWell and individual donors. We are grateful to the many donors supporting our high-impact child survival work.

Givewell logo
Map of Mozambique highlighting the reach of community radio stations and radio Mozambique

What Next

Scale Up Plans

Following the results of our child survival RCT, we have taken our child survival campaigns to scale in Burkina Faso and Mozambique, and are actively seeking funding to expand these campaigns to Tanzania and West Africa.