DMI recently launched a four-year randomised control trial in Burkina Faso to evaluate the impact and cost-effectiveness of a mass media campaign on family planning. To target our campaign effectively, we sent our scriptwriters to live in a rural village for a week. Here is why.
The World Food Programme is funding DMI to run a capacity strengthening project in Manica province of Mozambique, which will help community radio stations to design and run behaviour change campaigns to improve outcomes related to nutrition.
DMI has been awarded $4.5m by the Global Innovation Fund and a private donor to run a second randomised controlled trial. Like our first RCT, it will take place in Burkina Faso, where the very localised media environment permits a media RCT. It will test the impact of a three-year community radio campaign on family planning behaviours (mainly the uptake of modern contraceptive methods).