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In December we posted a story about our animation, Neighbours, which reached over 97,000 Facebook views in DRC's capital, Kinshasa. Our second animation was even more successful, attracting 114,000 Facebook views and over 13,000 likes in just four days.
We recently launched our first ever social media campaign in Kinshasa, using a series of animations, created by award winning artist Yoni Goodman, as part of our family planning campaign.
Vizinha, vizinha… ‘Neighbour, neighbour, why is your little one looking so healthy?’ – ‘Because of his mother’s milk…’ This is the start to one of the first spots on nutrition education produced by community radio stations in Mozambique’s Manica province. The production forms part of a two year capacity building programme on nutrition campaigns in Manica, implemented by DMI and funded by the World Food Programme. The main aim of the programme is to enable community radio stations to develop and run effective behaviour change campaigns.
DMI’s creative teams have been working hard to craft our first set of long-format radio shows for our family planning randomised controlled trial (RCT). As of this week, all of our eight radio stations selected for the RCT are on air with the new programme. The long-format radio show, in combination with our short entertaining spots, aims to stimulate debate about some of the existing misconceptions and create awareness about the contraceptive options available in Burkina Faso.
In 2015, DMI ran a one-year radio campaign (with eight months of broadcasting) on behaviours linked to child survival in eight provinces of the Democratic Republic of Congo. The campaign, funded by UNICEF, IMA World Health (with DFID funding) and Save the Children, aimed to reduce child mortality by promoting healthy behaviours through radio adverts broadcast on 33 community radio stations. The campaign failed to achieve its main objective (changing behaviours linked to child survival), although it did have an impact on knowledge related to most of the target behaviours.
DMI has received a $400,000 award from the US Agency for International Development (USAID) to test whether a mass media family planning campaign increases contraceptive use among men and women of reproductive age living in rural areas of Burkina Faso, using a randomised controlled trial (RCT). The funds are being provided as stage two funding from USAID’s Development Innovation Ventures (DIV) programme.
DMI is seeking funds to launch INTENSAÚDE, a planned health mass media campaign supported by the Ministry of Health in Mozambique. The campaign will build on the recent results of a randomised controlled trial in Burkina Faso, conducted by DMI and evaluated by the London School of Hygiene & Tropical Medicine. This showed that a radio campaign had a significant impact on several target behaviours, notably treatment-seeking for children with symptoms of pneumonia, diarrhoea and malaria.
DMI recently launched a four-year randomised control trial in Burkina Faso to evaluate the impact and cost-effectiveness of a mass media campaign on family planning. To target our campaign effectively, we sent our scriptwriters to live in a rural village for a week. Here is why.
The World Food Programme is funding DMI to run a capacity strengthening project in Manica province of Mozambique, which will help community radio stations to design and run behaviour change campaigns to improve outcomes related to nutrition.
DMI has been awarded $4.5m by the Global Innovation Fund and a private donor to run a second randomised controlled trial. Like our first RCT, it will take place in Burkina Faso, where the very localised media environment permits a media RCT. It will test the impact of a three-year community radio campaign on family planning behaviours (mainly the uptake of modern contraceptive methods).
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DMI is a social enterprise with two arms. Development Media International Associates CIC is a Community Interest Company (No. 6069322) . Development Media International Ltd is a private limited company (No. 5411295) with a social mission. The registered address of both is Unit R, Reliance Wharf, Hertford Road, London N1 5EW, United Kingdom.