In 2015, DMI ran a one-year radio campaign (with eight months of broadcasting) on behaviours linked to child survival in eight provinces of the Democratic Republic of Congo. The campaign, funded by UNICEF, IMA World Health (with DFID funding) and Save the Children, aimed to reduce child mortality by promoting healthy behaviours through radio adverts broadcast on 33 community radio stations. The campaign failed to achieve its main objective (changing behaviours linked to child survival), although it did have an impact on knowledge related to most of the target behaviours.

DMI has received a $400,000 award from the US Agency for International Development (USAID) to test whether a mass media family planning campaign increases contraceptive use among men and women of reproductive age living in rural areas of Burkina Faso, using a randomised controlled trial (RCT). The funds are being provided as stage two funding from USAID’s Development Innovation Ventures (DIV) programme.