Join Philanthropod’s host, Anubha Rawat, in conversation with DMI’s CEO, Roy Head, to learn how mass media, when employed strategically – with local knowledge and engaging storytelling practice – can be used as a key tool to strengthen public health outcomes and reach millions of people at one time. This episode also comes recommended for those interested in complex monitoring and evaluation and campaign design. Roy discusses the inherent issues in measuring huge public health prevention campaigns through mass media – which strive to measure complex, long-term or intangible outcomes: including changing ‘social norms’ or shifting attitudes towards health practices

You can listen to the episode on Apple or Spotify.