DMI CIC has Dutch Public Benefit Organization-status, or in Dutch a ‘Algemeen Nut Beogende Instelling’ (ANBI). This means that donations from the Netherlands qualify for tax deductions.

The following information was submitted the Dutch Tax Authorities. It is a condition of having ANBI status that all this information should be available on our website.

DMI CIC’s Dutch tax registration number: 8261 35 560

The names of DMI CIC’s members:
Douglas Harper
Mark Andrew Adams
Roy Head
Professor David Lowell Heyman
Robert Hornik
Professor Jimmy Whitworth

DMI CIC’s financial reports: available on the Companies House website.

DMI CIC’s policy plan:

1. Goals

Development Media International (DMI) runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. DMI generates evidence of impact using robust evaluations and scales up the most effective campaigns to reach many millions of people.

Our focus areas include child survival, nutrition, family planning, and early childhood development. DMI is the first organisation to demonstrate through two randomised controlled trials, that mass media interventions can change behaviours.

2. Activities

DMI’s activities run through, amongst others, our country offices in Burkina Faso, Tanzania Mozambique, and the United Kingdom:

Research: We design and run large-scale research studies to generate evidence that mass media campaigns can change behaviours in developing countries.

Implementation: When there is evidence that media campaigns work, we work at scale to achieve significant, measurable and sustainable impacts on behaviours.

Consulting: We help other organisations to design, run and evaluate media campaigns by providing them with advisory, training and consulting support.

Past mass media campaigns have targeted, amongst others, maternal and child health family planning, early childhood development, and tuberculosis.

3. Finances

We measure our financial performance on two dimensions: the cost-effectiveness of our campaigns and what it costs to raise a dollar to spend on our campaigns.

The cost-effectiveness of our campaigns

We estimate cost-effectiveness of our campaigns by calculating the cost required to have a certain estimated impact. Where possible, these impact estimates are derived from randomised controlled trials (RCTs). Where RCTs are not possible, we use quasi-experimental evaluation techniques to measure impact. We have so far conducted two large scale RCTs, both in Burkina Faso; the first on a child survival campaign and the second on a family planning campaign. The results showed that the campaigns were highly effective at increasing treatment-seeking and modern contraceptive uptake respectively. Economists used the gold-standard evidence from the RCTs to estimate the cost-effectiveness of the campaigns. Both campaigns were found to be highly cost-effective, indeed, DMI’s child survival campaign is among the most cost-effective methods of saving children’s lives available. DMI scales up campaigns that have been estimated to be cost-effective across similar contexts, in order to improve and save as many lives as possible with available funds, and only takes on projects that it predicts will be highly cost-effective.

Return on investment of fundraising activities

Our return on investment for fundraising activities is more than 15x the industry average, at an approximate $1 spent for every $60 dollars raised.

Full details on our financial performance are available in our annual reports on the UK Companies House website:

The annual accounts are issued annually before 31 March.

Full details can be found in the annual reports and financial statements filed at the UK Companies House register.

4. Assets Management

Office Administrators are responsible for the management of assets, including custody, tracking, transfer and insurance. The Director of Operations and Finance’s role is to check, confirm completeness and existence.

Full asset management processes are in place across DMI’s country offices. Further detail is available on request.

5. Governance

DMI’s Board of Directors has general management and control over all property, affairs and funds of the organisation.

DMI’s Board of Directors is comprised of:

Roy Head – Chief Executive Officer
Doug Harper – Director of Operations and Finance
Cathryn Wood – Director of Strategy and Development
Joanna Murray – Director of Research
Radha Chakraborty – Creative Director

The Dutch government requires a form to be completed and made available on DMI’s website. This form can be viewed here.