Why Africa?

Because of the high burden of child mortality and our ability to reach a large population through radio and TV, our current focus is on sub-Saharan Africa.

We are currently designing health behaviour change campaigns in countries across sub-Saharan Africa, and are looking for partners and funders through our Media Million Lives initiative.

Hover over the countries in orange on the map below to see the predicted number of under-five lives that we can save each year through mass media campaigns in each country.