DMI is seeking funds to launch INTENSAÚDE, a planned health mass media campaign supported by the Ministry of Health in Mozambique. The campaign will build on the recent results of a randomised controlled trial in Burkina Faso, conducted by DMI and evaluated by the London School of Hygiene & Tropical Medicine. This showed that a radio campaign had a significant impact on several target behaviours, notably treatment-seeking for children with symptoms of pneumonia, diarrhoea and malaria.
The INTENSAÚDE media campaign has three linked objectives:
The campaign will broadcast nationwide on radio using DMI's Saturation+ methodology. The project will run for two years (mid-2016 to mid-2018), with 18 months of broadcasting. Final results will be available in late 2018 (although we expect to have initial results in late 2017).
We need to raise $750,000 to launch this project. The total budget is $3.05m; we have already raised $1.75m from a private foundation, and are planning to commit $550,000 that has been donated to DMI by GiveWell supporters. These funds will only be released if the whole project is funded. Every dollar that you give will therefore unlock a further $3 of funding. Please contact us if you are interested in finding out more, or support us by donating online.