We recently launched our first ever social media campaign in Kinshasa, using a series of animations, created by award winning artist Yoni Goodman, as part of our family planning campaign.
Vizinha, vizinha… ‘Neighbour, neighbour, why is your little one looking so healthy?’ – ‘Because of his mother’s milk…’ This is the start to one of the first spots on nutrition education produced by community radio stations in Mozambique’s Manica province. The production forms part of a two year capacity building programme on nutrition campaigns in Manica, implemented by DMI and funded by the World Food Programme. The main aim of the programme is to enable community radio stations to develop and run effective behaviour change campaigns.
DMI’s creative teams have been working hard to craft our first set of long-format radio shows for our family planning randomised controlled trial (RCT). As of this week, all of our eight radio stations selected for the RCT are on air with the new programme. The long-format radio show, in combination with our short entertaining spots, aims to stimulate debate about some of the existing misconceptions and create awareness about the contraceptive options available in Burkina Faso.
In 2015, DMI ran a one-year radio campaign (with eight months of broadcasting) on behaviours linked to child survival in eight provinces of the Democratic Republic of Congo. The campaign, funded by UNICEF, IMA World Health (with DFID funding) and Save the Children, aimed to reduce child mortality by promoting healthy behaviours through radio adverts broadcast on 33 community radio stations. The campaign failed to achieve its main objective (changing behaviours linked to child survival), although it did have an impact on knowledge related to most of the target behaviours.
DMI recently launched a four-year randomised control trial in Burkina Faso to evaluate the impact and cost-effectiveness of a mass media campaign on family planning. To target our campaign effectively, we sent our scriptwriters to live in a rural village for a week. Here is why.
The World Food Programme is funding DMI to run a capacity strengthening project in Manica province of Mozambique, which will help community radio stations to design and run behaviour change campaigns to improve outcomes related to nutrition.