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In Ethiopia, around one in 13 children die before the age of five. This number could be reduced using simple interventions and behaviour change. For example, pneumonia accounts for 18% of under-five deaths, but only 21% of children with suspected pneumonia are taken to an appropriate health provider. Our campaigns could lead to dramatic increases in the uptake of this and other basic interventions.
We can reach 29% of the population through radio messages alone (compared to 18% for television). Our model indicates that a DMI mass media campaign in Ethiopia would save 17,015 lives every year, reducing under-five mortality by 8.7% and maternal mortality by 2%. This would cost $6.54 per disability-adjusted life year (DALY) saved.
Previous DMI Campaigns
Map of Ethiopia
Causes of under-five death in Ethiopia
Mouse over segments to view each cause