We are building the evidence base for mass media behaviour change campaigns, one issue at a time. We recently completed a groundbreaking randomised controlled trial (RCT) of a child survival radio campaign. We have launched a family planning RCT, and we are now planning research studies on family health and early childhood development. 

When the evidence exists, we run media campaigns that reach millions of people. We use the proven Saturation+ methodology to change behaviours cost-effectively and sustainably. We are active in Burkina FasoDRC and Mozambique. We also help other organisations to design, run and evaluate evidence-based media campaigns.


DMI recently launched a four-year randomised control trial in Burkina Faso to evaluate the impact and cost-effectiveness of a mass media campaign on family planning. To target our campaign effectively, we sent our scriptwriters to live in a rural village for a week. Here is why.

The World Food Programme is funding DMI to run a capacity strengthening project in Manica province of Mozambique, which will help community radio stations to design and run behaviour change campaigns to improve outcomes related to nutrition. 

DMI has been awarded $4.5m by the Global Innovation Fund and a private donor to run a second randomised controlled trial.

DMI will be marking World Radio Day on 13th February by celebrating its partnership with radio stations across Burkina Faso. Since 2012, DMI has been working closely with these radio stations to run a child survival radio campaign.

DMI is delighted to announce that, for the second year running, we have been recommended as a 'standout organisation' by GiveWell. We are one of only eight organisations in the world to receive a recommendation.