It is widely assumed that media campaigns are an effective way to change behaviours in developing countries, but there is little robust evidence for this. We are building the evidence base, one issue at a time. We have recently finished a child survival RCT and are planning research studies for family planning and early childhood development. 

Where the evidence base is sufficient, we run mass media campaigns that reach millions of people. We use the proven Saturation+ methodology (saturation, science, stories) to change behaviours at population level, cost-effectively and sustainably. We are currently active in Burkina Faso and DRC, and are planning a campaign in Mozambique.


DMI has been awarded $4.5m by the Global Innovation Fund and a private donor to run a second randomised controlled trial.

DMI will be marking World Radio Day on 13th February by celebrating its partnership with radio stations across Burkina Faso. Since 2012, DMI has been working closely with these radio stations to run a child survival radio campaign.

DMI is delighted to announce that, for the second year running, we have been recommended as a 'standout organisation' by GiveWell. We are one of only eight organisations in the world to receive a recommendation.

DMI and LSHTM have published two articles about their child survival RCT: one on implementation science and one on the midline...

A report published today shows that child mortality has fallen by more than 50% since 1990, but we are still far short of the MDG target. DMI is continuing to prioritise child survival media campaigns in Africa.