19,000 children die needlessly every day.
In 2011 one in nine children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.
Radio and TV can save up to 1 in 5 of them.
Radio and TV campaigns that encourage healthy behaviours in mothers and children can reduce the number of child deaths by up to 20%, more cheaply than any other intervention. We design and deliver campaigns that improve health outcomes and save lives.
15 May 2013
Take a look at recent recordings of radio adverts, live dramas and phone-in discussions from our campaign in Burkina Faso.