Welcome to DMI


19,000 children die needlessly every day.

In 2011 one in nine children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.

Radio and TV can save one in five of them.

Radio and TV campaigns that encourage healthy behaviours in mothers and children can reduce the number of child deaths by up to 23%, more cheaply than any other intervention. We design and deliver campaigns that improve health outcomes and save lives.

23 Apr 2014

The preliminary midline results for our Burkina Faso RCT provide an indication of the extent to which we have changed our target behaviours after 18 months of broadcasting.

Click here to see the results...