We are building the evidence base for mass media behaviour change campaigns, one issue at a time. We recently completed a groundbreaking randomised controlled trial (RCT) of a child survival radio campaign. We have launched a family planning RCT, and we are now planning research studies on family health and early childhood development. 

When the evidence exists, we run media campaigns that reach millions of people (including multi-country campaigns). We use the proven Saturation+ methodology to change behaviours cost-effectively. We are active in Burkina FasoDRC and Mozambique. We also help other organisations to design, run and evaluate evidence-based media campaigns.


DMI’s creative teams have been working hard to craft our first set of long-format shows for family planning. As of this week, all of our eight radio stations selected for the RCT are on air with the new programme.

DMI has received a $400,000 award from the US Agency for International Development (USAID) to test whether a mass media family planning campaign increases contraceptive use among men and women of reproductive age living in rural areas of Burkina Faso.

Our trial in Burkina Faso has shown that media campaigns can save children's lives. We are now planning a follow-up study in Mozambique, to convince donors to spend millions of dollars on media campaigns, thus saving hundreds of thousands of lives. We have raised $2.3m, and we need another $750,000 to launch this project. 

DMI recently launched a four-year randomised control trial in Burkina Faso to evaluate the impact and cost-effectiveness of a mass media campaign on family planning. To target our campaign effectively, we sent our scriptwriters to live in a rural village for a week. Here is why.