Development Media International (DMI) runs radio and TV campaigns to change behaviours and save lives in developing countries. DMI uses scientific modelling to save the greatest number of lives in the most cost-effective way.
In 2011 one in nine children in sub-Saharan Africa died before their fifth birthday. Almost two-thirds of these deaths could be avoided by increasing coverage of simple, existing and affordable interventions, such as exclusive breastfeeding and handwashing.
Radio and TV campaigns that encourage healthy behaviours can reduce under-five deaths by up to 23%, as cheaply as any other intervention. We are running a randomised controlled trial in Burkina Faso (midline results) and the Media Million Lives campaign.
DMI strongly supports the Partnership for Maternal, Newborn & Child Health (PMNCH) in its efforts to keep the health of mothers and children at the centre of global development policy.
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