We are building the evidence base for mass media behaviour change campaigns, one issue at a time. We recently completed a groundbreaking randomised controlled trial (RCT) of a child survival radio campaign. We have launched a family planning RCT, and we are now planning research studies on family health and early childhood development. 

When the evidence exists, we run media campaigns that reach millions of people (including multi-country campaigns). We use the proven Saturation+ methodology to change behaviours cost-effectively. We are active in Burkina FasoDRC and Mozambique. We also help other organisations to design, run and evaluate evidence-based media campaigns.


We recently launched our first ever social media campaign in Kinshasa, using a series of animations created by award-winning artist Yoni Goodman.

Working in partnership with community radio stations in Mozambique's Manica province, we have recently launched our first nutrition spots: 'Vizinha, vizinha, …‘Neighbour, neighbour, why is your little one looking so healthy?’ – ‘Because of his mother’s milk…’

DMI’s creative teams have been working hard to craft our first set of long-format shows for family planning. As of this week, all of our eight radio stations selected for the RCT are on air with the new programme.

DMI has received a $400,000 award from the US Agency for International Development (USAID) to test whether a mass media family planning campaign increases contraceptive use among men and women of reproductive age living in rural areas of Burkina Faso.

Our trial in Burkina Faso has shown that media campaigns can save children's lives. We are now planning a follow-up study in Mozambique, to convince donors to spend millions of dollars on media campaigns, thus saving hundreds of thousands of lives. We have raised $2.3m, and we need another $750,000 to launch this project.