We are building the evidence base for mass media behaviour change campaigns, one issue at a time. We recently completed a groundbreaking randomised controlled trial (RCT) of a child survival radio campaign. We have launched a family planning RCT, and we are now planning research studies on family health and early childhood development. 

When the evidence exists, we run media campaigns that reach millions of people. We use the proven Saturation+ methodology to change behaviours cost-effectively and sustainably. We are active in Burkina FasoDRC and Mozambique. We also help other organisations to design, run and evaluate evidence-based media campaigns.


DMI has been awarded $4.5m by the Global Innovation Fund and a private donor to run a second randomised controlled trial.

DMI will be marking World Radio Day on 13th February by celebrating its partnership with radio stations across Burkina Faso. Since 2012, DMI has been working closely with these radio stations to run a child survival radio campaign.

DMI is delighted to announce that, for the second year running, we have been recommended as a 'standout organisation' by GiveWell. We are one of only eight organisations in the world to receive a recommendation.

DMI and LSHTM have published two articles about their child survival RCT: one on implementation science and one on the midline...

A report published today shows that child mortality has fallen by more than 50% since 1990, but we are still far short of the MDG target. DMI is continuing to prioritise child survival media campaigns in Africa.